Shine Theory is the simple premise that "I don't shine if you don't shine." It's a term I coined with Aminatou Sow to describe a commitment to collaborating with rather than competing against other people—especially other women. I wrote about it in 2013 for The Cut.

We practice Shine Theory because true confidence is infectious. Because powerful women make the greatest friends. Because people know you by the company you keep. Because we want the strongest, happiest, smartest women in our corner—and we want to support each other in pursuing success and happiness on our own terms.

We love spreading the gospel of Shine Theory. Do you want to hire us to speak or write about it? Email me at 

And if you mention #ShineTheory somewhere, please be sure to credit both me and Amina. Thanks.