Los Angeles, CA — DATE TK — 10am-5pm — with Ann Friedman and Jade Chang

We're two freelance writers who used to be magazine editors. Sure, we love being writers, but we miss the editorial process of batting around ideas and figuring out how they would work best as articles. So let us help you turn your vague essay ideas and reporting notions into concrete pitches. This intimate day-long workshop will mimic the experience of an editorial ideas meeting. In it, you'll:

  • Turn your half-baked ideas into compelling, specific pitches,
  • Face your fear of rejection,
  • Rethink your relationships with editors,
  • Get actionable feedback on your past pitches,
  • Learn how to set a timetable so your pitches aren't stuck in limbo,
  • Get editors' contact information so you can actually pitch them, and, duh,
  • Write at least two really solid pitch emails.

We'll spend the morning discussing the art of the pitch. In the afternoon, we'll split into small groups to refine your ideas into pitchable stories. All attendees are required to show up with one of their unsuccessful pitches and their list of not-quite-fully-formed ideas. (You keep some sort of document with all that stuff in it, right? We definitely do.) We promise you'll leave with at least two concrete pitches and a strong sense of how to level up the rest of your ideas, too.

Don't worry—we'll feed you. Coffee, snacks, seltzer, and lunch from Wax Paper are included.

$250 per person.* Registration is limited to 12 people.


Ann is a regular contributor to New York magazine, The Los Angeles Times, and The Gentlewoman. She sends a popular weekly email newsletter and co-hosts the podcast Call Your Girlfriend. Before becoming a freelancer, she was a magazine editor for six years.

Jade is the author of The Wangs Vs. The World. She was called "unendingly clever" by the New York Fucking Times. She has worked as an arts and culture journalist and editor for publications like the BBCMetropolisGlamour, and The Los Angeles Times Magazine.


This workshop is intended for people who have some experience with writing and publishing, though you certainly don't need to be a full-time freelancer to get something out of it. 

*Registration may be available at reduced cost to those who would be unable to participate otherwise. Send an email to ann@ladyswagger.com that briefly describes your need and desire to participate, and we'll decide on a case-by-case basis.